As Nava's Senior Content Marketing Manager, I oversee all of the content on landing pages, paid media, conference materials, and email marketing.
Landing pages
Role: Writer, editor, content strategist, content designer
New federal legislation requires states to make sweeping changes to their Medicaid systems. This landing page underscores Nava's ability to help states implement these changes.
Role: Writer, editor, content strategist, content designer
This landing page shows how Nava works with government agencies to rapidly understand, document, and transform legacy systems while avoiding vendor lock-in.Role: Writer, editor, content strategist, content designer
This landing page showcases Nava's experience building unemployment insurance services. We published it for the National Association of State Workforce Agencies (NASWA) conference, and continue to update it.
Role: Writer, editor, content strategist, content designer
This landing page focuses on Nava's holistic, flexible approach to building benefit delivery systems, blending custom software with commercial products.
Conference materials
Role: Writer, editor, content strategist, content designer
These one-pagers provide key stats and proof points related to Nava's Federal Health and Federal Civilian portfolios. They focuses on brevity, as their intent is to be disseminated at conferences, where people do not have time to read lengthy text.
Printable case studies
Role: Writer, editor, content strategist, content designer
Below are longer, printable assets intended for meetings with potential partners. The front of each describes our partnerships with specific agencies, and the backs highlight a specific case study.
Email marketing
When I was Nava's Editorial Associate, I gathered and wrote all of the content for Nava's external newsletter. Now, as the Content Marketing Manager, I oversee the newsletter process as a content strategist, and my Associate writes the content.